Supermetrics for Excel is a SaaS add-in that enables users to connect, import, and automate data flows from over 150 marketing, sales, and e-commerce platforms directly into Excel. It streamlines data integration and reporting by allowing granular selection of metrics, automating data refreshes, and providing ready-to-use reporting templates. The solution works with both Excel Online and Desktop, supports secure data handling, and is designed for users who need to consolidate and analyze large volumes of marketing or sales data efficiently within Excel.

Key Features

Data Integration Connects Excel to 150+ marketing, sales, and e-commerce platforms.

• Supports granular metric and dimension selection from platforms like Google Ads, Facebook Ads, Google Analytics, LinkedIn Ads, and more.
• Easy authentication and management of multiple data source accounts.

Automation Automates data refreshes and report distribution.

• Schedule automatic data updates and email notifications for key metric changes.
• Set up scheduled report triggers and incremental refreshes.

Advanced Reporting Provides templates and tools for in-depth analysis.

• Access to free, customizable reporting templates for rapid setup.
• Use advanced Excel formulas and features for deeper data analysis.

Collaboration & Access Control Facilitates team collaboration and secure sharing.

• Manage shared and private data source connections.
• Control user access to authentication tokens.

Security & Compliance Ensures data privacy and regulatory compliance.

• Data is never stored permanently and is transferred via HTTPS.
• SOC 2 Type II, GDPR, and CCPA compliant.

Benefits

Efficiency Reduces manual data handling and reporting workload.

• Automates repetitive data import and refresh tasks.
• Saves time, allowing more focus on analysis and optimization.

Data Accuracy & Consistency Minimizes errors and ensures up-to-date information.

• Automated refreshes keep reports current without manual intervention.
• Centralizes data from multiple sources for consistent analysis.

Scalability Supports organizations of all sizes and reporting needs.

• Flexible plans for individuals, teams, and enterprises.
• Handles large data volumes and multiple users/accounts.

Security Protects sensitive marketing and sales data.

• Secure connections and compliance with major data privacy regulations