Supermetrics for BigQuery is a SaaS platform that enables marketing, growth, and data teams to automate the extraction, transformation, and loading (ETL) of granular marketing, ecommerce, and sales data from over 130 sources into Google BigQuery. It provides a unified, no-code solution for centralizing cross-channel data, allowing users to create custom schemas, automate data transfers, and seamlessly connect BigQuery data to BI tools like Tableau, Looker, and Power BI. Supermetrics handles connector maintenance, historical data migration, and offers features for secure, scalable, and efficient data management without requiring advanced technical expertise.

Key Features

Automated Data Integration Automate the extraction and transfer of data from 130+ marketing, ecommerce, and sales platforms.

• Connects to sources like Facebook Ads, Google Analytics, LinkedIn Ads, Salesforce, and more
• Supports granular selection of metrics, dimensions, and segments

Custom Schema and Transformation Customize how data is structured and mapped in BigQuery.

• Create custom schemas for data organization
• Metadata manager for consistent field mapping and naming

No-Code Workflow Enables non-technical users to centralize and manage data.

• Simple setup via Supermetrics Hub and Google Cloud Marketplace
• No need for manual API management or coding

Connector Maintenance Supermetrics maintains and updates connectors for changing APIs.

• Automatic updates to accommodate source platform changes
• Reduces maintenance overhead for users

Historical Data Migration Import and backfill historical data for comprehensive analytics.

• Move all past marketing data from spreadsheets or other sources
• Enables year-over-year and advanced analytics

Secure and Scalable Storage Built on Google BigQuery for enterprise-grade security and scalability.

• Supports BigQuery IAM roles and service account permissions
• Data recovery and auditing features

BI Tool Integration Seamlessly connect BigQuery data to BI and reporting tools.

• Native integrations with Looker Studio, Tableau, Power BI, and Google Sheets
• Faster report loading and data refresh

Benefits

Centralized Data Ownership Gain full control and access to all marketing and sales data in one warehouse.

• Breaks down data silos and spreadsheet limitations
• Enables unified reporting and analytics

Reduced Manual Work Automates repetitive data transfer and reporting tasks.

• Cuts reporting time by up to 50%
• Frees up resources for analysis and optimization

Cost and Resource Efficiency Lower integration and maintenance costs compared to custom solutions.

• 80% less expensive to maintain than building own integrations
• No need for in-house data engineering expertise

Enhanced Analytics Capabilities Enables advanced, cross-channel marketing analysis and reporting.

• Blend data from multiple sources for holistic insights
• Avoids data sampling issues for more accurate analysis