Supermetrics for Azure SQL Database is a SaaS solution that automates the extraction, transformation, and loading (ETL) of marketing, ecommerce, and sales data from multiple platforms directly into Azure SQL Database. This enables organizations to centralize their data for advanced analytics, reporting, and business intelligence, streamlining the process from data collection to actionable insights.

Key Features

Data Integration Automate granular data collection from multiple marketing, ecommerce, and sales platforms.

• Select specific metrics, dimensions, and segments.
• Create custom schemas for tailored data structure.

Automated Data Transfers Schedule and automate data imports into Azure SQL Database.

• Set frequency and refresh windows for data updates.
• Merge data from different tables and auto-set data types.

Centralized Analytics Facilitate advanced analytics and reporting by centralizing data.

• Export centralized data to BI or data visualization tools.
• Blend marketing, web analytics, and CRM data for holistic insights.

Secure & Compliant Ensure data privacy and regulatory compliance.

• Data transfers use HTTPS encryption.
• SOC 2 Type II, GDPR, and CCPA compliant.
• No permanent data storage by Supermetrics.

Access Control Manage team access securely.

• Assign authentication tokens to different team members.

Benefits

Accelerated Insights Faster access to actionable business intelligence.

• Quickly compare campaign performance across ad networks.
• Link advertising data with web analytics and CRM for deeper insights.

Operational Efficiency Reduce manual data handling and errors.

• Automate repetitive ETL processes.
• Free up resources for higher-value analytics work.

Data Security and Compliance Protect sensitive business data.

• End-to-end encrypted transfers.
• Meets major industry compliance standards.