Supermetrics API is an integration solution that allows organizations to programmatically fetch, transform, and load marketing data from over 70 supported sources into business intelligence tools, data warehouses, or custom applications. It streamlines the process of consolidating marketing data, supports multiple output formats, and provides robust management of API keys, authentication, and permissions for secure and flexible data workflows.

Key Features

Multi-source Integration Connects to 70+ marketing data sources with one-click authentication.

• Centralizes data from diverse platforms (e.g., Google Ads, Facebook, etc.).
• Reduces manual effort in data consolidation.

Flexible Output Formats Supports JSON, CSV, Parquet, TSV, Power BI, Qlik, and more.

• Enables compatibility with various BI and analytics tools.
• Allows custom output for specific reporting requirements.

Intuitive Query Management Provides a user-friendly query manager for building and saving queries.

• Preview real data before extraction.
• Supports collaboration by sharing and updating queries across teams.

Advanced API Key Management Granular control over API keys, scopes, and permissions.

• Assigns keys to users or teams with specific access rights.
• Supports IP allowlisting and audit logging for enhanced security.

Automated Data Maintenance Supermetrics maintains connectors and adapts to API changes.

• Minimizes maintenance overhead for customers.
• Ensures ongoing compatibility with data sources.

Robust Security Designed with security best practices, including role-based access and IP restrictions.

• Protects sensitive marketing data.
• Facilitates compliance with organizational policies.

Benefits

Accelerated Data Workflows Automates data extraction and integration processes.

• Reduces manual reporting time by up to 50%.
• Enables faster optimization of marketing campaigns.

Cost Efficiency Reduces integration and maintenance costs.

• Up to 80% less expensive than building and maintaining custom integrations.
• Frees up resources for value-adding analytics and strategy.

Improved Data Consistency and Quality Combines and cleans data from multiple sources.

• Ensures unified, reliable datasets for analysis.
• Enhances the accuracy of business intelligence outputs