Leadspace Studio is a cloud-based, all-in-one command center for B2B sales and marketing teams to discover, segment, and activate their Total Addressable Market (TAM) and Ideal Customer Profiles (ICP). The platform unifies first-party and third-party data from over 30 sources, creating enriched, hierarchical buyer profiles for companies and contacts. Leadspace Studio enables users to search, segment, score, and prioritize audiences, operationalize customer data, and deploy campaigns directly to marketing automation and digital media channels via pre-built connectors. The system supports real-time updates, deduplication, and visualization of data, allowing teams to align sales and marketing efforts, improve targeting, and maximize ROI. Studio replaces Leadspace On-Demand as the main web application, offering advanced features for data unification, audience activation, and embedded analytics, all within a user-friendly interface.

Key Features

Unified Buyer Profiles Combines first-party and 30+ third-party data sources for enriched company and contact profiles.

• Includes 120+ standard fields (company hierarchy, intent, technographics, contact info)
• Real-time updates and deduplication

Market Segmentation & TAM Analysis Enables discovery and definition of Total Addressable Market and Ideal Customer Profiles.

• Visualizes key audiences and market segments
• Supports lookalike modeling and seed audience creation

AI-Driven Scoring & Analytics Applies machine learning to score leads and prioritize opportunities.

• Identifies high-conversion prospects
• Embedded analytics for model performance and data health

Campaign Activation Directly deploys segments to marketing automation and digital media platforms.

• Pre-built connectors for Salesforce, Marketo, Eloqua, Pardot, HubSpot, Google Ads, Facebook, LinkedIn, LiveRamp
• Supports real-time, on-demand, and scheduled syncs

User Roles & Access Control Supports administrator and user roles for segment creation, deployment, and user management.

• Role-based access for secure collaboration
• Browser support for Chrome, Safari, Firefox

Benefits

Improved Sales and Marketing Alignment Unifies data and processes for coordinated territory and campaign management.

• Reduces manual data management
• Speeds up campaign deployment

Higher ROI and Conversion Rates Targets audiences most likely to buy and prioritizes closeable business.

• Increases efficiency of marketing spend
• Improves lead qualification accuracy

Scalable and Immediate Usability Ready to deploy without extra purchases or complex implementation.

• Adapts to organizations of any size
• User-friendly interface for fast onboarding

Data Quality and Compliance Maintains a single, active source of truth with verified, up-to-date profiles.

• Reduces risk of outdated or duplicate data
• Supports compliance and privacy requirements