Strands PFM is a personal financial management solution designed for financial institutions to improve customer adoption and financial wellness. It provides a seamless and intuitive interface that enhances customers' financial literacy and fosters retention. The platform offers flexible implementation models, including on-premise, SaaS, and cloud options, ensuring control, agility, and scalability. By aggregating multiple bank accounts, Strands PFM delivers a holistic view of finances, enabling personalized journeys and identifying opportunities for cross-selling loans and mortgages. It aims to transform the customer banking experience across all digital channels, helping retail customers achieve their saving goals and supporting customer acquisition. Key benefits include increased customer engagement, personalized experiences, and enhanced turnover through maximized cross-selling opportunities and customer retention. The platform leverages ML categorization enrichment and analytics to detect real-time events based on customer behavior, acting as a trusted advisor to clients.

Features & Benefits

• Personalized Journeys: Delivers tailored financial wellness experiences by aggregating and enriching data, leveraging Open Banking.
• Account Aggregation: Enables customers to link multiple bank accounts in one place for a comprehensive financial overview.
• Cross-selling Opportunities: Identifies potential to shift loans and mortgages from other institutions and maximizes cross-selling potential.
• Data Analytics & ML Enrichment: Utilizes machine learning for real-time event detection and customer behavior analysis.