Strands Engager is a platform designed for financial institutions to increase customer engagement and drive cross-selling opportunities through personalized banking insights. It empowers banks to help their customers make data-based decisions in real time by leveraging advanced data enrichment. The platform offers flexible implementation models, including on-premise, SaaS, and cloud deployments, catering to diverse infrastructure needs. Banks using Strands solutions have seen increased digital engagement and growth. Key benefits include enhanced customer knowledge through CRM enrichment, real-time tailored insights for revenue maximization, and a no-code interface for creating predefined or custom notifications in under two minutes. The system allows for deep customer understanding based on transactional data, categorized using rule-based, ML, or hybrid models. It also predicts user behavior and propensities, such as potential home purchases or liquidity issues. Strands Engager is recognized as a global leader in Fintech, utilizing real-time data analytics, ML categorization, and expert professional support for solution design and implementation.

Features & Benefits

• Personalized Banking Insights: Helps customers make data-based decisions and boosts cross-selling.
• No-Code Insights Creation: Allows creation of predefined or custom notifications in under 2 minutes.
• Enhanced Customer Knowledge: Enriches CRM data to better understand customer needs and behavior.
• Revenue Increase: Maximizes cross-selling opportunities with tailored, real-time insights.
• Data-Driven Exploration: Analyzes transactional data to predict user behavior and segment audiences.