Strands Carbon Footprint Insights (CFI) is a platform designed for financial institutions to enhance their digital engagement and growth by integrating environmental consciousness into their banking solutions. It enables banks to track CO2 emissions and economic parameters, providing users with insights into their environmental impact. This allows for the identification of new sales opportunities and the effective guidance of customers towards greener products. The platform supports flexible implementation models, including on-premise, SaaS, and cloud deployments, catering to diverse infrastructure needs. By leveraging data enrichment, CFI helps financial institutions decrease funding costs through support for green bond access, foster gamified engagement with environmental behavior insights, and create cross-selling opportunities for green financing products. Its core features involve analyzing customer propensity for green attributes, gamifying user engagement through real-time transaction analysis based on CO2 and economic parameters, and interacting with customers by segmenting them based on identified green attributes to offer personalized green products. Strands CFI aims to support a financial institution's ESG strategy by increasing environmentally-conscious customer acquisition and engagement.

Features & Benefits

• Carbon Footprint Tracking: Monitors CO2 emissions and economic parameters to provide users with environmental insights.
• Green Product Guidance: Guides customers towards sustainable and green financial products.
• Customer Segmentation: Detects green propensity and segments customers based on specific green attributes for personalized offers.
• Gamified Engagement: Engages users with environmental behavior insights through gamified elements and real-time transaction analysis.
• Cross-selling Opportunities: Identifies and facilitates cross-selling of green financing products to customers with the right propensity.