StoryStream is a SaaS platform that enables brands and retailers to curate, manage, and activate user-generated content (UGC), branded assets, and video experiences across digital channels. It leverages proprietary AI to automate content sourcing, categorisation, rights management, and performance analytics, supporting immersive social shopping, shoppable video, and live commerce. The platform centralises digital asset management, streamlines workflows, and integrates with major eCommerce and marketing systems, helping brands deliver authentic, engaging content at scale.

Key Features

AI-Powered Content Curation Automates sourcing, categorisation, and moderation of UGC and branded content.

• Uses proprietary AI (Aura) for tagging, filtering, and brand safety.
• Supports rule-based workflows for on-brand content selection.

Digital Asset Management (DAM) Centralises storage, organisation, and sharing of earned and owned media.

• Handles any file format and supports branded taxonomies.
• Enables secure sharing with internal and external partners.

Shoppable Content & Video Commerce Transforms content and video into interactive, purchase-enabled experiences.

• Enables “shop the look” from photos and videos.
• Supports live commerce events and social-inspired stories.

Smart Galleries & Omnichannel Activation Embeddable modules for websites, eCommerce, and marketing campaigns.

• Personalises content for different audiences and channels.
• Integrates with CMS, eCRM, DXP, and social media platforms.

Rights Management Automates securing and tracking usage rights for UGC.

• Manages approvals via social media or direct workflows.
• Ensures legal compliance at scale.

Performance Analytics Provides insights into content engagement, conversion, and ROI.

• Tracks which content types and creators drive results.
• Supports attribution and optimisation.

Benefits

Scalable Content Operations Streamlines and automates content management for large volumes.

• Reduces manual effort with AI-driven workflows.
• Enables rapid scaling of content for campaigns and channels.

Enhanced Engagement and Conversion Delivers more authentic, relevant experiences that drive sales.

• Builds trust with real customer content and social proof.
• Increases product discovery and reduces bounce rates.

Seamless Integration and Personalisation Fits into existing marketing and eCommerce ecosystems.

• Supports global scalability and localisation.
• Enables personalised content delivery across touchpoints.