Overview

BrightEdge StoryBuilder is a centralized visualization platform for digital marketers, combining SEO, web analytics, and proprietary data. It enables data-driven decisions and clearly shows how website optimization impacts brand equity and revenue. Users can quickly create customizable dashboards using one-click templates to track program performance, the buyer’s journey, competitive insights, and more. Dashboards can be exported or automatically shared with teams. By integrating web analytics, StoryBuilder reveals how content investments influence traffic, conversions, and revenue. Users can dive deeper with direct access to detailed reports like Page Reporting, Keyword Reporting, and Share of Voice.

Features and Capabilities

• Custom Dashboards: Track performance across pages, keywords, backlinks, traffic, conversions, and competitors.
• Opportunity Forecasting: Identify content strategies with the highest revenue or cost-saving potential.
• Blended & Local Reporting: Understand universal search and local factors affecting organic rankings.
• Daily Rankings & Alerts: Get updates on top-performing keywords to prioritize action.
• Keyword & Page Optimization: Receive automated recommendations for keyword, page, and link improvements.
• Competitive & Social Insights: Uncover SEO and social opportunities using prioritized competitive and engagement data.
• ContentIQ Auditing: Detect and fix critical site issues that hinder SEO success.
• Backlink Management: Analyze and manage backlink profiles across keywords, pages, and domains.
• Keyword-Level Backlink Data: Benchmark competitors’ backlinks at a granular keyword level.
• Majestic & Moz Integration: Enhance backlink insights with trusted third-party data.
• Content Optimizer & CMS Integration: Help content teams create SEO-optimized content from the start.
• Local, Global, Mobile Reporting: Build search strategies tailored to various audiences and devices.
• SEO X-Ray & Share of Voice: Analyze competitive position and visibility across search spaces.
• Keyword Discovery & Universal Search: Identify dominant players and media-rich keyword opportunities.
• BrightEdge Connect API & Analytics Integrations: Connect data from Adobe, Google Analytics, Webtrends, and more.
• Project Management & Scalability: Built-in tools support enterprise workflows and process over 100TB of data weekly.