Overview

BIK Store Automation is part of the broader BIK e‑commerce automation suite, designed to instantly engage high‑intent website visitors and convert them into purchases. It captures actions such as page views or abandoned carts, triggers communications via email, WhatsApp, etc., and monitors performance through its Journey Builder and Analytics module. It emphasises reducing lead drop‑off, increasing acquisition, and automating marketing and support workflows.

Features and Capabilities

• Lead capture & re‑engagement: Automatically re‑engage visitors who exit without purchase via triggers like “abandoned cart” or “page exit”.
• Multi‑channel communication: Reach leads on their preferred platform (WhatsApp, Email) for higher engagement.
• Journey Builder & analytics: Visualise flows of customer journeys, track metrics like conversion rate, read/click rate, and revenue impact.
• Pre‑built & custom flows: Leverage ready‑to‑use automations or design bespoke flows to match your eCommerce workflow.
• Integration & API openness: Connect with your existing apps, use webhooks / REST API to extend capabilities.
• Conversion uplift focus: Designed to reduce lead drop‑off (e.g., by ~25%) and increase lead acquisition (~98% more) according to published claims.
• Support & marketing unification: Combines marketing automation with support workflows in one platform to boost ROI and streamline operations.