
Back office portal for managing, configuring, and optimizing retail execution operations, providing actionable insights and admin control for field teams.
Vendor
StayinFront
Company Website
StayinFront Touch Portal is a SaaS-based back office application designed for consumer goods organizations operating in modern trade markets. It enables system administrators and sales management to efficiently manage and maintain the StayinFront TouchCG retail execution solution. The portal provides a user-friendly, task-driven interface that streamlines administrative processes, reduces training time, and allows for rapid configuration by role. Administrators can deliver actionable insights to field teams, manage store data, monitor trade promotions, and generate reports, all from a centralized platform. The solution supports easy navigation, data import/export, and continuous updates, ensuring that field teams have access to the most relevant and up-to-date information. Touch Portal also integrates with digital merchandising tools, such as image recognition, and offers advanced filtering, photo management, and reporting capabilities to maximize field force productivity and retail execution effectiveness.
Key Features
Role-Based Configuration Customizes access and views based on user roles.
- Ensures field reps see only relevant data
- Reduces information overload and improves security
Intuitive, Task-Driven Interface Streamlines navigation and administrative workflows.
- Logical grouping of tasks for faster onboarding
- Reduces time spent on training and daily operations
Advanced Data Management Centralizes store and retail execution data.
- Direct access to store details and related information
- Pre-existing segments and filters for refined searches
Trade Promotion Management Monitors and measures trade promotion activities.
- Quick access to promotion details and participating stores
- Verifies actioned tasks and measures performance
Photo Management and Reporting Organizes and reports on field images.
- Grid view with thumbnail previews
- Customizable search filters and Excel export of photo reports
Data Import/Export and Continuous Updates Facilitates seamless data handling.
- Easy import/export of data sets
- Real-time updates while working in the portal
Integration with Digital Merchandising Tools Supports image recognition and digital companion features.
- Enables monitoring and management of digital merchandising systems
- Integrates with StayinFront Digital Companion for shelf image analysis
Benefits
Increased Administrative Efficiency Reduces time and effort for system administrators.
- Faster configuration and management of retail execution modules
- Streamlined workflows and reduced manual processes
Enhanced Field Team Productivity Delivers actionable insights and up-to-date information.
- Field reps receive relevant, timely data to improve in-store execution
- Supports better decision-making and prioritization
Improved Data Accuracy and Reporting Centralizes and standardizes data management.
- Reduces errors and inconsistencies in store and promotion data
- Enables comprehensive, real-time reporting for management
Greater Flexibility and Customization Adapts to organizational needs and user roles.
- Customizable layouts and access controls
- Scalable for different team sizes and structures