StayinFront Retail Optimization Platform (ROP) is a comprehensive SaaS solution designed for consumer goods companies to optimize retail execution, field team productivity, and in-store performance. The platform leverages AI-driven dynamic routing to direct sales associates to the most valuable stores, maximizing return on investment and sales growth. Integrated applications support real-time analytics, guided selling, image recognition for shelf audits, and inventory management across multiple locations. ROP enables brands to prioritize store visits, ensure compliance, improve product placement, and deliver superior customer experiences. The latest version introduces enhanced order entry, perpetual inventory tracking, and suggested order features, further streamlining sales operations and reducing complexity for field teams.

Key Features

AI-Powered Dynamic Routing Optimizes daily field team routes based on store opportunity, location, and business constraints.

• Directs reps to stores with highest sales potential
• Minimizes drive time and maximizes ROI
• Supports large territory and zone management

Image Recognition for Shelf Audits Automates and improves accuracy of in-store shelf condition audits.

• Reduces manual data entry
• Enhances compliance and product placement
• Provides actionable insights for merchandising

Real-Time Analytics & ROI Calculations Delivers data-driven insights to guide field activities and measure impact.

• Tracks Net Sales Value (NSV) improvements
• Quantifies value of store visits and early actions
• Supports strategic growth objectives

Guided Selling Tools Ensures effective in-store selling and task prioritization.

• Recommends next best actions for sales associates
• Aligns field activities with brand strategy

Inventory Management Tracks inventory across multiple locations, including lot numbers and expiration dates.

• Improves efficiency and recall management
• Supports multi-warehouse operations

Order Entry & Suggested Orders Modern, visual order entry interface with recommendations to increase basket size.

• Streamlines order taking for field teams
• Reduces training time and errors

Benefits

Increased Sales Growth Boosts Net Sales Value (NSV) by 2–5% through optimized field execution[3].

• Maximizes sales opportunities per store visit
• Drives measurable growth for consumer goods brands

Enhanced Field Team Efficiency Reduces complexity, time, and cost of retail operations.

• Automates route planning and store selection
• Improves productivity and reduces travel time

Superior Store Compliance & Customer Experience Ensures accurate audits and product placement for better retail outcomes.

• Enhances compliance with planograms and promotions
• Delivers consistent brand experience in stores

Scalable, Global Solution Supports large organizations with multi-country operations.

• Manages large geographies and complex territories
• Adapts to diverse retail environments