StayinFront TouchRx CRM is a comprehensive, cloud-based customer relationship management solution specifically designed for the life sciences industry. The platform leverages customer and market information to improve the effectiveness of field activities across multiple roles within pharmaceutical and life sciences organizations. TouchRx provides advanced tools for field sales teams to manage territories more effectively while enabling sales managers to measure, respond, and coach their teams for improved productivity and overall results. The system supports seamless operation both online and offline, automatically switching between modes based on network availability. Built with finger-friendly navigation, the mobile CRM platform is designed to be easy to learn and use, enabling efficient call completion and reducing administrative burden on field representatives.

Key Features

Multi-Role Support Single system supporting diverse life sciences teams.

• Primary Care representatives
• Specialty Care teams
• Managed Care professionals
• Institutional Sales teams
• Medical Science Liaisons (MSLs)

Rich CRM Functionality Comprehensive tools for territory and customer management.

• Targeting and call planning capabilities
• Call execution and tracking
• Sample inventory tracking
• Expense reporting functionality
• Coaching and field activity reporting

Advanced Analytics and Reporting Specialized features for life sciences operations.

• Closed-loop marketing capabilities
• Profile ranking systems
• Key Performance Indicators (KPIs)
• Comprehensive reporting tools

Sample Accountability & Compliance Comprehensive tracking for regulatory compliance.

• Sample disbursement tracking
• Compliance monitoring
• Fulfillment team support
• Complete audit trail capabilities

Mobile-First Design Optimized for field representative productivity.

• Finger-friendly navigation
• Seamless online/offline operation
• Easy access to critical customer data
• Efficient call completion tools

Benefits

Enhanced Field Productivity Streamlined processes reduce administrative burden.

• Automated sales processes
• Easy access to critical customer data
• More time for relationship building
• Less time on administrative tasks

Improved Healthcare Professional Relationships Focus on meaningful interactions with medical professionals.

• Simplified call logging
• Reduced report compilation time
• Enhanced customer engagement capabilities
• Better relationship management tools

Operational Efficiency Single system approach reduces complexity.

• Unified platform for all team types
• Consistent data and processes
• Reduced training requirements
• Streamlined management oversight

Regulatory Compliance Built-in compliance features for pharmaceutical industry.

• Sample tracking and accountability
• Comprehensive audit capabilities
• Regulatory reporting support
• Risk management tools