StayinFront Intelligent Guided Selling (IGS) is a SaaS solution that leverages advanced predictive analytics and AI to optimize retail execution for consumer goods companies. IGS integrates data from POS, order, supply chain, demographic, and geographic sources to provide field teams with actionable recommendations and dynamic routing. The platform identifies stores with the highest sales potential ("size of prize"), calculates optimal actions, and measures the impact of sales interventions. IGS supports both modern and traditional trade channels, enabling brands to prioritize store visits, automate suggested orders, and address supply chain issues in real time. The solution is part of StayinFront’s Retail Data Insight (RDI) suite, which includes POS analytics, predictive analytics for markets lacking POS data, supply chain OSA tracking, and intelligent store locator capabilities. IGS empowers organizations to maximize sales growth, improve efficiency, and deliver targeted interventions at the store level.

Key Features

Predictive Analytics Engine Transforms multi-source data into actionable sales recommendations.

• Uses POS, order, supply chain, demographic, and geographic data
• Identifies high-value stores and sales opportunities
• Calculates impact of sales interventions

Dynamic Routing and Store Prioritization Optimizes field team schedules and store visits for maximum ROI.

• Directs reps to stores with highest "size of prize"
• Automates route planning based on opportunity and constraints

Actionable Alerts and Suggested Orders Delivers real-time alerts and order recommendations to field teams.

• Prioritizes critical in-store actions
• Automates order entry based on predictive insights

Supply Chain OSA Tracking Monitors and predicts on-shelf availability issues.

• Provides real-time alerts for out-of-stock risks
• Enables post-mortem analysis and root cause identification

Intelligent Store Locator Pinpoints new valuable stores and optimizes market coverage.

• Expands territory efficiently
• Uses predictive technology to assess store potential

Retail Data Insight Integration Combines with RDI services for enhanced analytics and reporting.

• POS analytics for modern trade
• Predictive analytics for developing markets

Benefits

Maximized Sales Growth Targets stores and actions with highest sales potential.

• Increases field team effectiveness
• Drives incremental sales through data-driven interventions

Improved Efficiency and Resource Allocation Optimizes field resources and prioritizes high-impact activities.

• Reduces time and cost of retail execution
• Streamlines daily planning for field teams

Enhanced Data-Driven Decision Making Empowers organizations with actionable insights and predictive alerts.

• Improves accuracy of store segmentation
• Supports strategic growth and market expansion

Real-Time Supply Chain Management Minimizes out-of-stock situations and improves product availability.

• Enables proactive issue resolution
• Enhances customer satisfaction and sales continuity