StayinFront Dynamic Routing is an advanced SaaS solution that revolutionizes field force effectiveness through AI-powered intelligent visit scheduling and route optimization. Unlike traditional static routing methods that send sales representatives on the same routes regardless of store value, Dynamic Routing uses sophisticated algorithms to analyze multiple data points and direct field teams to the right stores at the right time. The solution integrates seamlessly with StayinFront TouchCG® and leverages Size-of-Prize (SOP) calculations to identify high-value clusters within territories, maximizing return on investment from field force activities. The platform considers factors such as store valuation, lost sales opportunities, demographic data, and geographic constraints to create optimized daily visit plans that minimize drive time while maximizing sales potential.

Key Features

AI-Powered Route Optimization Uses advanced algorithms to determine the most valuable routes in real-time.

• Dynamic source routing engine with machine learning capabilities
• Size-of-Prize calculations for optimal store prioritization
• Intelligent clustering of high-value territories

Zone Management Enables logical division of large territories for better management.

• Large geography management capabilities
• Zone-based routing for complex territories
• Enhanced scalability for enterprise operations

Integrated Store Valuation Automatically ranks and prioritizes stores based on multiple criteria.

• Store valuation and ranking algorithms
• Lost sales value identification
• Perfect Store goal alignment

Seamless Platform Integration Works within the broader StayinFront ecosystem for comprehensive optimization.

• Integration with StayinFront TouchCG®
• Connection to 20:20 RDI EPoS analytics
• StayinFront Insight data integration

Dynamic Rules Engine Allows market, region, and demographic refinement for customized routing.

• Configurable routing parameters
• Real-time adjustment capabilities
• Business rule compliance

Benefits

Maximized ROI Optimizes field force activities to generate maximum return on investment.

• Increased sales growth per representative
• Reduced travel time and operational costs
• Higher value store prioritization

Enhanced Field Effectiveness Improves overall productivity and performance of field teams.

• Fact-based execution from journey start to finish
• Right store, right time, right work approach
• Improved territory coverage efficiency

Competitive Advantage Provides significant advancement over traditional routing systems.

• AI-driven decision making vs. human-based static routes
• Real-time adaptability to changing conditions
• Data-driven territory optimization

Improved Customer Service Ensures field teams reach high-priority locations when needed most.

• Faster response to critical store issues
• Better Perfect Store goal achievement
• Enhanced retailer relationship management