StayinFront Closed Loop Marketing (CLM) is a cloud-based solution designed for life sciences organizations to maximize the effectiveness of field interactions with healthcare professionals (HCPs). The platform enables field representatives to deliver engaging, interactive presentations—including surveys, videos, and digital brochures—tailored to the preferences of each HCP. CLM captures detailed data on navigation paths, materials viewed, and HCP reactions during calls, which is then analyzed to refine messaging and improve future engagements. The system ensures that field reps always have access to the most current, compliant content, with new materials automatically distributed and outdated content retired. CLM operates seamlessly both online and offline, allowing for uninterrupted presentations in any environment. Integrated with StayinFront TouchRx CRM, the solution supports content management, survey response capture, and performance tracking, providing actionable insights to sales and marketing teams for continuous improvement.

Key Features

Interactive, Multi-Media Presentations Enables engaging, one-on-one HCP interactions.

• Supports videos, surveys, and digital brochures
• Tailors content to HCP preferences
• Operates offline for in-office presentations

Content Management and Distribution Ensures field reps have the latest, compliant materials.

• Automatic push of new and updated content
• Retires outdated materials from the field
• Centralized control over sales aids and clinical trial information

Data Capture and Analytics Tracks and analyzes every interaction for optimization.

• Captures navigation paths and materials viewed
• Records HCP reactions and survey responses
• Integrates with CRM for reporting and analysis

Performance Measurement Enables continuous improvement of field activities.

• Tracks effectiveness of individual reps and teams
• Provides actionable insights for sales and marketing
• Supports rapid adjustment of messaging based on feedback

Benefits

Enhanced HCP Engagement Improves the quality and relevance of field interactions.

• Delivers targeted, visually engaging content
• Adapts messaging to individual HCP needs
• Builds stronger relationships with healthcare providers

Content Compliance and Consistency Ensures only approved, up-to-date materials are used.

• Reduces risk of outdated or non-compliant information
• Streamlines content updates across the field force

Actionable Insights for Sales and Marketing Drives data-driven decision making and strategy refinement.

• Identifies effective messages and materials
• Enables rapid response to market feedback
• Improves overall team performance

Operational Flexibility Supports field activities in any environment.

• Functions both online and offline
• Minimizes disruption during HCP visits