Sprinklr Marketing consolidates campaign planning, execution, and analytics into a single platform, enabling enterprises to manage omnichannel marketing strategies efficiently. It emphasizes cost reduction, faster go-to-market timelines, and centralized brand governance. The platform integrates AI for content optimization, audience targeting, and performance analytics, supporting organizations in maintaining compliance and scalability.

Key Features

Unified Campaign Management

• Orchestrate organic and paid campaigns across 30+ channels (social, digital, traditional).
• Centralize planning, collaboration, and reporting in one interface.

AI-Powered Insights

• Optimize content, budget allocation, and targeting using real-time data analysis.
• Automate ad comment moderation for real-time customer engagement.

Enterprise Governance

• Ensure brand compliance with access controls, approvals, and audit trails.
• Manage 400+ users across global teams with standardized workflows.

Marketing Analytics

• Track campaign performance and ROI through unified dashboards.
• Identify trends to refine strategies and reallocate budgets.

Benefits

Cost Efficiency

• Reduce content production costs by up to 50%1.
• Save over $1M annually through martech consolidation1.

Scalability

• Execute campaigns across multiple brands, regions, and teams from one platform.
• Centralize social advertising on 10+ channels to boost ROAS by 30%1.

ROI Protection

• Recover misallocated budgets (e.g., $1.2M reinvested by a beverage company)1.
• Accelerate campaign timelines with streamlined workflows.