Spotler Activate serves as a foundational Customer Data Platform (CDP) designed to enable data-driven marketing. It provides savvy marketers with a 360-degree customer view by automatically recognizing website visitors, combining their web behavior with existing customer data into central, well-filled profiles. This comprehensive data forms the basis for highly personalized customer journeys and impactful campaigns across all marketing channels. The software includes a user-friendly journey builder with a drag-and-drop editor, allowing marketers to easily design and automate complex campaigns with actions, conditional paths, and real-time external triggers. It facilitates accurate product recommendations, displaying matching products or alternatives in real-time within webshops or via external channels like email, with full measurability. Spotler Activate also leverages predictive AI to improve Customer Lifetime Value (CLV) by creating actionable customer segments based on historical data and preset rules, helping to predict customer purchasing behavior. With its wide range of personalization tools, the platform ensures that webshops adapt to individual visitor preferences and purchasing phases. Marketers can utilize A/B testing to validate personalization strategies. Additional capabilities include an Audience Builder for precise customer segmentation, channel synchronization for increased customer loyalty, and real-time persuasion techniques like displaying recent purchases or stock levels. Spotler Activate also offers automated A/B testing, RFM modeling, Meta conversions API integration, product splitting, a lifecycle manager, web push notifications, and CNAME Relay, providing a robust suite for optimizing online marketing efforts.

Features & Benefits

• 360-Degree Customer View
  • Automatically recognizes webshop visitors and combines web behavior with existing customer data into central, comprehensive profiles, forming the basis for personalized campaigns.
• Intuitive Journey Builder
  • Allows marketers to easily design and automate multi-channel campaigns using a drag & drop editor, incorporating actions, yes/no paths, and real-time external triggers.
• Accurate Product Recommendations
  • Provides real-time matching product suggestions or alternatives to customers directly in the webshop or via external channels like email, with full measurability.
• AI-Powered CLV Improvement
  • Utilizes predictive AI to create actionable customer segments based on historical data, helping to forecast customer purchasing behavior and improve Customer Lifetime Value.
• Comprehensive Personalization Tools
  • Enables webshops to adapt to individual visitor preferences and purchasing phases, supported by A/B testing to optimize personalization strategies.
• Audience Builder
  • Offers numerous variables for precise customer segmentation, allowing for highly targeted marketing efforts.
• Channel Synchronisation
  • Connects various marketing channels to ensure consistent customer tracking and enhance customer loyalty.
• Real-time Persuasion Techniques
  • Includes standard seduction techniques such as immediately indicating when a product was last purchased or current stock levels.
• Automated A/B Testing
  • Allows for automatic setup of A/B tests to ensure the use of optimal variants and support online maturity growth.
• Additional Marketing Capabilities
  • RFM modeling
  • Meta conversions API integration
  • Product split functionality
  • Lifecycle manager
  • Web push notifications
  • CNAME Relay