Unprecedented Pricing Transparency for the Sports Sponsorship Industry

The game has changed.

SPND enhances SponsorUnited’s innovative SaaS technology platform by using advanced AI to deliver pricing data and provide dynamic insights that drive smarter sponsorship decisions for brands and teams.

Explore the Full Deal

Use the Find a Deal search function to access and analyze deal data. Type in the brand or team, and then SPND will showcase the full deal, including the deal’s ranking and share, signage, property and rights exposure, digital media, and venue and events.

See Spending by Industry

Discover industry-specific SPND data with the ability to filter by category, league, and market. This feature allows users to see the total estimated spend by an industry category in major professional sports or NCAA Power 5.

View Side-by-Side Comparisons

Compare brands, rights holders, or deals side-by-side, with pricing, deal share, asset allocation, and more for a comprehensive view of sponsorship investments.

Discover How Top Deals Stack Up

Get a detailed look at six top-tier partnerships and entitlements—Club/Suite Level Entitlement, Corner/Gate Entitlement, Practice/Training Facility, Press/Interview Backdrop, Primary Jersey Patch, Venue Naming Rights—across various markets.

Build Your Own Deal

This tool provides estimated pricing for a custom deal you have built, based on different year structures. It also shows how funds are distributed across various asset types and indicates the potential financial impact of the deal for both parties involved.

SPND Empowers You To …

Benchmark and Negotiate

Compare deal costs and portfolios against peers and market leaders.

Navigate Industry Trends

Stay ahead with pricing insights that reveal shifts in the sponsorship landscape.

Gain Market Intelligence

Use deep insights obtained from transaction prices to make informed, data-driven decisions.

Justify Decisions

Rely on transparent pricing to present data-backed strategies.

Analyze Competitors

Leverage competitive intelligence to refine strategy.

Optimize Deals

Tailor and maximize deals for better returns.