SplitMetrics Optimize is a SaaS platform designed for mobile app and game publishers to validate ideas, test concepts, and optimize app store presence before launch. It enables data-driven decision-making by running controlled A/B tests on app store elements, in-app events, and marketing assets, helping teams improve conversion rates, reduce launch risks, and maximize return on investment.

Key Features

A/B Testing for App Store Elements Test icons, screenshots, descriptions, and other assets for iOS and Android app stores.

• Run experiments on product, search, and category pages.
• Measure impact on conversion rates before going live.

Pre-Launch Concept Validation Validate app and game ideas, features, and updates with real users before development.

• Reduce risk of costly missteps.
• Make informed investment decisions.

In-App Event Testing Test in-app event concepts and creatives in a safe, isolated environment.

• Analyze user engagement and conversion metrics.
• Optimize event strategies without reputational risk.

Audience Segmentation and Targeting Run tests on different user segments and locales.

• Identify profitable audiences and creatives.
• Lower user acquisition costs.

Automated Analytics and Reporting Get detailed dashboards and actionable insights from experiments.

• Track essential metrics for each variation.
• Support data-driven marketing and product decisions.

No-Code Experiment Management Enable product and marketing teams to run tests without developer involvement.

• Quickly activate or deactivate experiments.
• Streamline the optimization process.

Benefits

Reduce Launch Risk Validate ideas and creatives before investing heavily in development or marketing.

• Avoid costly mistakes and budget overruns.
• Test with real users in a controlled environment.

Increase Conversion Rates Optimize app store listings and in-app events to maximize installs and engagement.

• Identify the most effective assets and messaging.
• Improve ROI on user acquisition campaigns.

Accelerate Go-to-Market Shorten time to market by gathering actionable insights early.

• Make fast, informed decisions on product direction.
• Reduce dependency on lengthy dev cycles for testing.

Empower Non-Technical Teams Allow product and marketing teams to run experiments independently.

• Minimize reliance on engineering resources.
• Foster a culture of continuous optimization.