SplitMetrics AI is a research and development center and SaaS platform focused on building and deploying advanced artificial intelligence solutions for mobile app marketing. Its core product family, Samba, leverages machine learning to automate and optimize key marketing processes such as bid and budget management, keyword research, and campaign performance analysis. SplitMetrics AI is designed to help app marketers and advertisers achieve higher return on ad spend (ROAS), reduce manual workload, and scale user acquisition efficiently across competitive app marketplaces.

Key Features

AI Bid & Budget Optimization Automates and enhances campaign bidding and budget allocation.

• Continuously optimizes bids based on historical and real-time data.
• Adapts to market changes to maximize return on ad spend (ROAS).

Keyword Research & Analysis Uses AI to discover, analyze, and optimize keywords for Apple Ads and app store listings.

• Provides extended keyword metrics, organic rank, and competitor analysis.
• Offers AI-driven keyword suggestions and market intelligence features.

Custom Product Page (CPP) Intelligence Analyzes and benchmarks custom product pages for better targeting and conversion.

• Gathers insights on competitor creatives and keyword strategies.
• Aligns organic and paid keyword strategies for unified growth.

Automated Campaign Management Reduces manual work in campaign setup and ongoing optimization.

• Automates bid adjustments and campaign scaling.
• Frees up marketing teams for strategic tasks.

Brand Protection Tools Monitors and defends brand keywords in ad campaigns.

• Visualizes brand keyword coverage and identifies competitive threats.
• Supports ongoing brand defense strategies.

Market Intelligence Provides actionable insights into market trends and competitor performance.

• Enables semantic comparison of keyword portfolios.
• Helps identify new market opportunities.

Benefits

Increased Efficiency Automates repetitive tasks and optimizes campaigns for better results.

• Saves significant manual effort (up to 40 hours/month).
• Enables marketers to focus on strategy and analytics.

Higher ROI and Growth Drives measurable improvements in campaign performance and user acquisition.

• Achieves higher ROAS and lower cost per install (CPI).
• Supports scalable growth across multiple markets.

Competitive Advantage Leverages advanced AI to stay ahead in fast-moving app marketplaces.

• Provides deeper insights and faster optimization than manual methods.
• Enables rapid adaptation to changing market conditions