SplitMetrics Agency provides comprehensive mobile app marketing services, supporting clients from pre-launch through scaling. Their cross-functional team of experts delivers App Store Optimization (ASO), paid user acquisition (UA), conversion rate optimization (CRO), and creative design services, leveraging data-driven strategies and proprietary technology to maximize app visibility, downloads, and revenue. With over 9 years of experience and a global presence, the agency acts as an extension of in-house teams for mobile-first businesses seeking sustainable growth.

Key Features

App Store Optimization (ASO) Enhances app visibility and conversion rates in app stores.

• Metadata optimization (keywords, titles, descriptions)
• Visual asset testing (icons, screenshots, videos)

Paid User Acquisition (UA) Drives targeted installs and scales user base across multiple channels.

• Campaign management on Apple Search Ads, Google Ads, Meta, TikTok, Snapchat, and more
• Channel selection and optimization for ROI

Conversion Rate Optimization (CRO) Improves the user journey to maximize in-app purchases and retention.

• User journey analysis
• Implementation of changes to boost conversions and lifetime value

Audit & Strategy Development Provides tailored app marketing audits and growth roadmaps.

• Competitive analysis
• Actionable growth recommendations

Design Services Creates high-performing creative assets for app stores and ad campaigns.

• Icons, screenshots, videos, and ad creatives
• Extensive A/B testing for optimal results

Benefits

Measurable App Growth Delivers sustainable and data-backed results for app and game publishers.

• Increased visibility and downloads
• Improved conversion rates and ROI

Expertise and Flexibility Acts as an extension of client teams, adapting to unique business needs.

• Deep industry experience across diverse app categories
• Flexible service models (ASO, UA, or full-cycle marketing)

Transparent Communication Ensures clients are always informed and involved in decision-making.

• Regular KPI-based reporting
• Proactive updates and strategic recommendations