SplitMetrics Acquire is a SaaS platform designed to automate, optimize, and analyze Apple Search Ads campaigns for mobile apps. It provides full-funnel visibility, advanced attribution, and workflow automation, helping marketers maximize return on ad spend (ROAS) and reduce manual effort. The platform combines data-driven insights, AI-powered keyword research, and expert support to streamline user acquisition and scale campaigns efficiently.

Key Features

Apple Search Ads Automation Automates campaign management and optimization for Apple Search Ads.

• Reduces manual work by automating routine tasks.
• Enables 24/7 campaign adjustments for optimal performance.

Full-Funnel Analytics & Attribution Provides transparent, unified analytics across the user acquisition funnel.

• Tracks performance from impression to conversion and revenue.
• Supports advanced attribution for accurate ROAS measurement.

AI-Driven Keyword Research & Market Insights Leverages AI for keyword discovery and competitive analysis.

• Identifies new keyword opportunities.
• Benchmarks performance against competitors.

Team Collaboration & Expert Support Offers access to a certified cross-functional team for campaign support.

• Provides strategic guidance and operational assistance.
• Enhances in-house expertise and resource efficiency.

Integration Capabilities Integrates with analytics and subscription platforms (e.g., Adjust, RevenueCat, Qonversion).

• Enables seamless data sharing and event tracking.
• Supports accurate subscription and revenue attribution.

Benefits

Increased Efficiency & Scalability Automates repetitive tasks and scales campaigns without increasing headcount.

• Reduces overhead associated with manual account management.
• Frees up time for strategic decision-making.

Improved Campaign Performance Optimizes campaigns for higher ROAS and user acquisition growth.

• Enables rapid response to performance changes.
• Delivers actionable insights for continual improvement.

Expertise on Demand Provides access to experienced Apple Ads specialists.

• Addresses gaps in resources or knowledge.
• Elevates in-house marketing capabilities