Spectrio’s Retail Media Network (RMN) solution allows businesses to turn in-store digital touchpoints, such as screens, music, and WiFi portals, into monetizable advertising channels, delivering targeted, context-aware ads to shoppers and generating new revenue streams.

Key Features

Automated Ad Delivery and Verification

• Automated scheduling and display of ads across digital signage networks.
• Robust verification mechanisms to ensure ads play as intended and prevent fraud.

Advanced Audience Targeting

• Utilizes first-party (POS, loyalty), second-party (sensor data), and third-party data for precise ad targeting.
• Context-aware advertising based on shopper demographics, interests, and real-time behavior.

Centralized Control and Flexibility

• Manage ad-to-content ratios and maintain brand integrity across all screens.
• Flexible monetization models: direct sales, private marketplaces, open auctions, and agency partnerships.

Comprehensive Analytics and Reporting

• Detailed performance metrics, impression counts, and proof-of-play verification.
• ROI validation through transaction log correlation and audience measurement tools.

Seamless Integration

• Integrates with existing digital signage, audio, and WiFi systems.
• Supports upgrades for legacy platforms and compatibility with various ad servers.

Benefits

Revenue Generation

• Monetizes underutilized digital assets, generating $30–$40 per screen/month, with higher earnings in high-traffic locations.
• Helps offset infrastructure costs and supports business expansion.

Enhanced Shopper Engagement

• Delivers targeted, relevant content at the point of purchase, increasing conversion and impulse buying.
• Creates immersive, multi-sensory experiences through digital signage, music, and messaging.

Actionable Insights

• Provides real-time analytics and audience measurement for data-driven marketing decisions.
• Enables optimization of ad campaigns based on performance data