Overview

Specpoint, powered by AIA MasterSpec®, is a cloud-based software solution revolutionizing how product manufacturers collaborate with architects and engineers on a single platform throughout the project lifecycle. Specpoint gives building product manufacturers a gateway to present products and work with design firms while gaining knowledge on the types of projects your products are being selected and specified on. Created and owned by the American Institute of Architects, MasterSpec is the leading building specification system available for commercial construction, providing Building Product Manufacturers with greater visibility to design professionals in order to increase their specification rate and grow market share.   MasterSpec is a comprehensive library of specifications that covers over 1,700 sections organized in full-length, short-form, and outline formats. MasterSpec specifications are customizable and include qualitative product overviews, editing instructions, reference standards, manufacturer and product comparisons, drawing coordination, and specification checklists. 

Grab the Attention of More Architects & Engineers

Get a competitive advantage by getting your products in front of more design professionals by listing them in the most comprehensive and trusted master guide specification resource.

• Manage and improve your product listing with a simple, self-serve portal
• Gain maximum product visibility by adding product videos, cut sheets, and collateral
• Boost exposure with MasterSpec-level recognition for priority search rankings of your products
• Support for BIM content and sustainability documentation

Give Architects the Product Info They Need

Put your products in front of those responsible for researching, selecting, and creating project specifications at the right time by listing them in Specpoint, powered by AIA MasterSpec.

• Promote your products in a platform where architects and engineers are conducting research
• Make your products accessible to specifiers at the point of selection
• Improve your product search outcomes by listing your products’ unique differentiators
• Increase your specification rate and beat the competition with detailed product information

Make It Easy to Select & Specify Your Products

Give architects and engineers a simple way to find, select, and specify your products quickly and accurately.

• Make it easy for architects to specify your products with one-click automation
• Save architects and engineers valuable time by providing accurate product specifications 
• Keep your product information up to date in a structured, web-based environment

Build Sales & Marketing Strategies That Work

Use Specpoint's comprehensive reporting and analytics to measure performance and hit sales goals.

• Monitor project opportunities for targeted marketing and sales strategies
• Leverage extensive reporting to track product selections and ROI 
• Make informed, data-driven sales and marketing decisions