Overview

42matters offers a comprehensive platform delivering intelligence on mobile and connected TV (CTV) apps—across 20 M+ apps, 2.6 K SDKs, and 2.1 M+ publishers—enabling businesses to track their own and competitors’ apps in major app stores, uncover SDK usage trends, and leverage market analytics to inform product strategies

Features and Capabilities

• Cross‑Platform App Tracking: Follow app store metadata, updates, ratings, rankings, and estimated downloads across iOS, Android, and CTV platforms .
• Competitor Monitoring: Detect competitor app launches, version changes, localization tactics, and feature updates to benchmark strategies .
• SDK Intelligence: Analyze integrated SDK ecosystems: track 2,600+ SDKs, monitor integration/removal trends, measure market share by category, and set customizable alerts
• App Review Insights: Download and analyze app reviews, automatically cluster sentiment across 18+ topics to inform roadmap decisions .
• Data Access Flexibility: Access via three modalities—Explorer (visual interface with alerts), APIs (programmatic endpoint access), and File Dumps (bulk JSON files optimized for large-scale ingestion)
• Security & Compliance: Leverage app‑ads.txt, permissions, certificate and hash data for ad‑fraud detection, certificate verification, malware detection and MDM compliance
• Ad Tech Optimization: Enhance ad targeting and brand safety through IAB taxonomy, content ratings, demographic and geographic performance metrics
• Sales & Marketing Enablement: Export publisher lists enriched with tech stack and app metadata for targeted outbound campaigns; integrate into CRM via API
• Cybersecurity Tools: Analyze APK/IPA file structure, static URLs, permissions, and certificates to detect suspicious or risky apps