Social Metric is a comprehensive platform engineered to measure the effectiveness of brand communication across various social media channels. It provides a detailed comparison of a brand's performance against its competitors by calculating a unique "Brand Score." This score is derived from an extensive analysis of both Owned Media (content published by the brand) and Earned Media (mentions and engagement from external sources), offering a holistic view of brand awareness and overall performance within the competitive landscape. The platform leverages a vast dataset, incorporating over 800 data points, to ensure thorough and accurate analysis. Users gain complete insights into their brand's and competitors' social media performance, enabling them to effectively adjust their marketing strategies. Social Metric helps identify opportunities to outperform rivals, optimize marketing budgets more efficiently through data-driven decisions, and continuously monitor brand image to maintain a positive reputation online.

Features & Benefits

• Brand Performance Comparison
  • Measures the effectiveness of brand communication on social media, comparing a brand's performance with competitors through a Brand Score calculated from Owned Media and Earned Media data.
  • View brand and competitor performance with complete insights to adjust strategy.
  • Identify opportunities to outperform competitors.
  • Optimize marketing budget more effectively using data.
  • Monitor brand image to maintain a positive reputation.
• Comprehensive Social Media Metrics
  • Calculates brand power using the largest dataset of over 800 points, encompassing a wide array of fundamental and analytical metrics.
• Fundamental Metrics:
  • Includes followers, reactions (Like, Love, Wow, Haha, Angry on Facebook), comments, shares, video views on TikTok/YouTube, and daily unique messages.
• Analytical Metrics:
  • Provides insights into comment ratio, share ratio, owned sentiment, Facebook tag friend counts, and Facebook intention messages (e.g., "interested," "must try").