Overview

Meltwater Social Media Monitoring helps organizations monitor, search and analyze billions of public conversations across social networks, blogs, reviews, forums, podcasts and video platforms so teams can detect trends, measure sentiment, track brand and competitor mentions, and act on real-time signals. The platform combines extensive data coverage with AI-driven text and image analysis, customizable dashboards, alerts and reporting to support PR, marketing, risk, and consumer insights workflows.

Features and Capabilities

• Data coverage & ingestion: Access to billions of social and editorial conversations aggregated across major social platforms, news sites, blogs, podcasts and video — enabling broad monitoring and historical search.
• Search & query building: Advanced keyword and Boolean search setup with included filters for language, location, source type and date ranges to refine monitoring queries.
• Real-time alerting & monitoring: Configurable real-time alerts for spikes, crises or emerging trends so teams can respond quickly to mentions and sentiment shifts.
• Sentiment analysis & NLP: AI-powered sentiment and topic extraction to surface positive/negative trends and key themes from large conversation volumes.
• Image recognition & visual listening: Image and visual content analysis to identify logos, products or contextual images in social posts for richer insights.
• Dashboards & visual analytics: Customizable dashboards and reporting widgets (mentions over time, share of voice, reach, engagement, top authors) for exec-ready and team-level reporting.
• Influencer & author insights: Identification and scoring of influential authors and creators, including audience demographics and engagement metrics to support outreach and campaigns.
• Crisis & risk management tools: Monitoring workflows and escalation paths to detect reputational risks and coordinate responses across PR and comms teams.
• Integrations & export: Exportable reports and integrations with wider Meltwater suite (media monitoring, social management, consumer insights) and common marketing/BI tools to centralize intelligence.
• Support & onboarding: Documentation and help resources to set up sources, X (Twitter) subscriptions, reporting widgets and advanced search configurations.