Critical Mention’s Social Media Monitoring platform provides real‑time visibility into brand mentions, keywords, and conversations across major social networks. It continuously tracks activity on platforms such as Facebook, Instagram, YouTube, and Twitter, allowing users to observe audience feedback, identify trends, and compare social metrics alongside coverage from other media sources. The platform supports keyword search beyond handles and hashtags, offers automated alerts, and includes analytics for audience values, share of voice, network‑specific metrics, and timeline trends. For deeper insights, users can also extend capabilities through Onclusive Social, which adds broader data coverage and strategic intelligence.

Key Features

Real‑Time Social Media Tracking Monitors brand mentions and user conversations across major social networks.

• Tracks branded terms and keywords
• Observes customer feedback with social listening

Keyword Search Across Mentions Allows broad search beyond basic handles and hashtags.

• Finds relevant discussions across platforms
• Helps discover emerging topics

Social Metrics & Analytics Provides detailed performance insights for social coverage.

• Audience values and share of voice
• Mention counts by network and over time

Reporting Tools Enables creation and sharing of structured social media reports.

• Custom reports integrating multiple metrics
• Visual summaries for stakeholders

Extended Social Listening (Onclusive Social) Adds strategic intelligence and broader data access.

• 850M+ sources across 190+ countries
• Competitor benchmarking and trend tracking

Benefits

Improved Awareness of Social Mentions Provides timely insight into conversations that influence brand perception.

• Faster response to trends and feedback
• Awareness of both positive and potential risk‑related mentions

Streamlined Social Reporting Reduces manual effort when preparing updates for teams.

• Automated analytics
• Customizable reporting options

Clear Understanding of Social Impact Helps evaluate how social activity contributes to broader media presence.

• View social metrics beside broadcast and news data
• Identify high‑value networks and engagement patterns

Strategic Intelligence Through Expanded Data Supports deeper planning and competitive analysis.

• Identify emerging trends
• Detect issues early for reputation management