CARMA's social media listening tools provide real-time insights for brand monitoring, audience engagement, and reputation management across social platforms.
Vendor
CARMA International
Company Website
CARMA Social is a comprehensive social media listening solution that helps organizations track brand mentions, identify trends, and analyze audience engagement across various social platforms. It combines automated monitoring with manual curation to provide accurate and relevant insights, enabling businesses to make informed decisions about their social media strategy and reputation management.
Key Features
Real-time Monitoring and Alerts Track brand mentions and trending topics as they happen
- Velocity-based alerts for rapid response to emerging trends
- Competitor tracking and influencer identification
Comprehensive Data Collection Gather social media data from multiple sources
- API access to major social platforms
- Manual curation for API-restricted channels (e.g., TikTok, LinkedIn, Instagram stories)
Integrated Analytics Dashboard Centralized view of social media performance
- Customizable reports on activity and trends
- Integration with news media coverage for holistic insights
Benefits
Enhanced Reputation Management Proactively address brand perception issues
- Quickly identify and respond to potential crises
- Track sentiment across social media conversations
Improved Audience Understanding Gain deeper insights into customer behavior and preferences
- Analyze content engagement patterns
- Identify key influencers and opinion leaders