Overview

Meltwater's Social Media Analytics platform is a comprehensive tool designed to provide businesses with in-depth insights into their social media performance. By analyzing data from major social networks, blogs, forums, review sites, and podcasts, it offers real-time analytics to help brands understand audience engagement, sentiment, and emerging trends. The platform's AI-powered features enable users to track brand mentions, benchmark against competitors, and optimize content strategies effectively.

Features and Capabilities

• Comprehensive Data Analysis: Analyze data from all major social networks, blogs, forums, consumer review sites, and podcasts.
• Real-Time Insights: Access real-time data to stay updated on brand mentions, trending topics, and other relevant keywords.
• Historical Data Access: Utilize a 15-month archive of social media data, including the full X (formerly Twitter) firehose, for year-on-year comparisons and trend analysis.
• AI-Powered Search: Employ AI-driven Boolean search logic to create sophisticated queries for analyzing complex topics.
• Customizable Dashboards: Build custom dashboards to visualize key metrics and track performance across various channels.
• Export and Reporting Tools: Export data and charts for integration into presentations or reports, facilitating easy sharing of insights.
• Competitor Benchmarking: Compare your social media performance with competitors to identify strengths and areas for improvement.
• Sentiment Analysis: Analyze audience sentiment to gauge public perception and adjust strategies accordingly.
• Influencer Identification: Identify key influencers within your industry to enhance engagement and reach.
• Automated Alerts: Set up alerts to monitor specific keywords, mentions, or trends in real-time.
• API Access: Integrate Meltwater's analytics with other applications using the provided API for seamless data flow.