Oktopost's social media listening platform helps businesses track brand mentions, analyze sentiment, and identify influencers across major social media platforms like X, LinkedIn, Instagram, and YouTube. It supports data access from over 75 million websites and conversations in more than 115 languages.

Key Features

Social Media Analysis

• Analyzes conversations from major social networks including X, LinkedIn, Instagram, and YouTube.
• Access to news feeds and conversations from over 75 million unique websites across more than 115 languages.
• Tracks brand mentions to understand buyer sentiment and audience perceptions.

Influencer Identification

• Identifies and engages with influencers based on sentiment, following, and engagement.
• Uses out-of-the-box social listening reports to pinpoint influential individuals.

Competitor Tracking

• Follows competitors to track share of voice and gain insights for content strategy optimization.
• Offers insights to elevate engagement approaches.

Crisis Management

• Uses smart notifications to detect changes in conversation volume and sentiment, helping prevent potential crises.
• Tracks and organizes conversations across multiple accounts to stay ahead of trends.

Sentiment Analysis and Reporting

• Analyzes audience perceptions with sentiment analysis.
• Creates and shares social listening reports to update teams on relevant conversations.

Benefits

Informed Decision Making

• Provides actionable insights to optimize content strategies and foster positive brand recognition.
• Helps businesses understand audience demographics better to improve their go-to-market strategies.

Competitive Advantage

• Enables businesses to track their competitors and assess their share of voice in the industry.
• Offers real-time engagement capabilities to build strong brand relationships.