Overview

Meltwater's Social Listening & Analytics Suite is a comprehensive platform designed to help businesses monitor and analyze social media conversations across various platforms. By leveraging AI-powered insights, the tool enables companies to understand public sentiment, track brand mentions, and identify emerging trends in real-time. With access to a vast array of data sources, including social media, news outlets, and podcasts, Meltwater provides a holistic view of online discussions, empowering brands to make informed decisions and engage effectively with their audience.

Features and Capabilities

• AI-Powered Insights: Utilize advanced artificial intelligence to extract meaningful patterns and sentiments from vast amounts of social data.
• Unlimited Listening: Monitor an unlimited number of keywords and topics without data caps, ensuring comprehensive coverage.
• Historical Data Access: Access up to 15 months of rolling historical data for trend analysis and year-over-year comparisons.
• Comprehensive Data Sources: Track conversations across major social media platforms, including Facebook, Instagram, X (formerly Twitter), YouTube, Reddit, and LinkedIn, as well as commercial editorial media, TV, radio, and podcasts.
• Customizable Dashboards: Create personalized dashboards to visualize and analyze data according to specific business needs.
• Automated Reporting: Generate daily, weekly, or monthly reports automatically, saving time and ensuring consistency.
• Real-Time Alerts: Set up customizable alerts to be notified instantly about significant mentions or emerging issues.
• Sentiment Analysis: Assess public sentiment towards your brand or topics of interest to gauge audience perception.
• Influencer Identification: Identify key influencers and track their impact on brand discussions and trends.
• Competitive Benchmarking: Compare your brand's performance with competitors to identify strengths and areas for improvement.
• API Access: Integrate Meltwater's data with your existing systems through API access for seamless workflows.
• Image Recognition & Analytics: Analyze visual content shared on social media to gain deeper insights into audience engagement.
• 24/7 Global Support: Access round-the-clock customer support to assist with any queries or issues.