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Social CommerceBazaarvoice

Bazaarvoice’s Social Commerce integrates social media content into e-commerce platforms, enabling brands to leverage user-generated content to enhance product discovery, boost engagement, and drive sales.

Vendor

Vendor

Bazaarvoice

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Company Website

Product details

Sell on Social. Sell with Social.

It’s no secret that social sells. Create the ultimate user journey — turn social content into shoppable experiences that drive sales — wherever shoppers are. Drive discovery of new products and convince users to buy with social proof. Our research shows up to a 380% increase in time on site and up to a 15% increase in average order value when customers interact with social content. People expect to see social content wherever they shop. Let them.

Features

  • **Explore all the ways a single product can live on social and beyond: **Shopping journeys are hardly linear — so your strategy shouldn’t be either. You can get a lot of value out of a single piece of content. Want to see how? Follow the Modern Loveseat as it’s featured in creator, brand, and shopper-generated content.
  • **Increase on-site conversions with social galleries: **Bazaarvoice Galleries let you display authentic social videos and photos posted by your advocates, so you can create beautiful, shoppable collections to showcase your products. We help you collect, curate, and manage content at scale — from getting content rights from social users and content creators to AI-based recommendations that help you tag products faster and more accurately. That’s why we see up to a 140% conversion increase on e-commerce sites when visitors interact with photos displayed with Bazaarvoice Galleries. Plus, when we display ratings alongside products tagged in Bazaarvoice Galleries, our customers see up to 5x conversion.
  • **Create high-converting shopping experiences with lifestyle content: **Bazaarvoice customers who optimize their product pages with authentic social proof see conversions skyrocket. Feature photos and videos from customers, influencers, and partners and drive up to a 172% increase in revenue per e-commerce session. Combine the power of social content and ratings and reviews on PDP and see a 3x increase in conversions — that’s what Bazaarvoice Visual Syndication Network power users see.
  • **Develop a winning social content strategy that scales: **Raise your brand’s social voice by launching campaigns of all shapes and sizes with the Bazaarvoice Influenster sampling community and affable.ai AI-driven creator marketing platform. - Drive social buzz and word-of-mouth marketing and deliver a diverse mix of social content for repurposing across channels. - Short on time? Tap into hands-on creator marketing expertise and services. - Effortlessly integrate your paid and earned content into your Social Commerce dashboard, repurpose it quickly, and make it shoppable across your social and commerce touch points.
  • Make it shoppable, make it measurable - Social Commerce analytics provide an easy way to measure the success of your content strategy on the channels that matter with the metrics that matters most to you. Whether it’s reach and awareness, engagement and time on site, average order value or (and we especially love this one) conversion to revenue, we’ve got you covered. - Our integrations with Google Analytics and Adobe Analytics allow us to measure performance for all social efforts, marketing campaigns, and e-commerce displays, all in one place. - Identify your top-performing content and creators and gain powerful competitor and influencer insights. - Analyze top media by views, product clicks, and revenue attributed to each social post and gallery video or photo. - Share your results when it’s time to review by easily exporting reports to celebrate your success with the team.
  • **Reveal turns photos into action: **Reveal turns any photo into an actionable experience, letting consumers discover and shop for the products they love by hovering over them. It’s the easiest way to drive commerce from your photos and videos. Drive traffic from the visual content on your blog, e-commerce site, and partner sites. Simple to set up, even simpler to use.
  • **Stay on top of your social game with our experts: **Running short on time? Or teammates? Bring your social commerce program to life, faster. Leverage our professional services and partner with a Bazaarvoice Strategist to guide the success of your program.
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