Overview

Smiley Digital™ by HappyOrNot is an online micro‑feedback solution designed to complement the company’s physical feedback terminals. It enables businesses to capture real-time customer sentiment across multiple digital touchpoints—such as websites, emails, chat, SMS and apps—using iconic smiley icons. By linking these insights with offline feedback, organizations achieve a comprehensive 360° view of customer experience, helping to identify trends, improve satisfaction and increase retention.

Features and Capabilities

• **Omnichannel coverage: **Supports feedback via embeds on websites/email, pop‑ups, SMS links, app modules, and QR‑based surveys, ensuring all digital customer interactions are covered.
• **Three-tier feedback flow: **Users select one of 4 smileys, choose a contextual follow‑up option, and can leave open‑text comments for deeper insight.
• **Quick deployment: **Deployable in minutes via simple JavaScript snippet; minimal IT support required.
• **Consistent within Analytics: **Fully integrated with HappyOrNot Analytics platform—feeds seamlessly into reporting along with physical terminal data.
• **High engagement: **Familiar and user‑friendly smiley interface drives exceptional response rates, including up to 80% from pop‑ups.
• Variants for different use cases:
  • Pop-up for time-sensitive or transactional touchpoints (e.g. checkout pages)
  • Embed for always-on surveys in emails, site sections, apps