smec Campaign Orchestrator is a performance marketing solution designed to optimize Google Performance Max (PMax) campaigns for e-commerce brands. It empowers advertisers to align ad spend with real business goals by integrating critical business data, automating campaign execution, and providing strategic consulting. Trusted by over 360 leading e-commerce brands, the platform manages over €550M in ad spend and brings 18+ years of PPC expertise.

Features

• Data Integration: Seamlessly integrates profit margins, inventory levels, stock data, CLV, AOV, and more to create intelligent campaign setups.
• Smart Score AI: Enhances campaign targeting by feeding superior data inputs into the PMax algorithm.
• Dynamic Segments: Enables multi-dimensional product segmentation to align campaigns with business priorities.
• Campaign Optimization: Automates adjustments based on performance data and strategic goals.
• Effortless Automation: Handles the busy work of campaign management so teams can focus on strategy.
• Deep Insights: Provides actionable reporting that goes beyond Google’s basic metrics, eliminating guesswork.
• Supported Integrations: Includes GA, SA360, MCC feeds, and custom data sources.

Benefits

• Granular Control: Regain control over PMax campaigns by aligning them with high-margin or seasonal product goals.
• Increased Conversions: Predictive AI uncovers high-potential products often overlooked due to limited historical data.
• Strategic Clarity: Transparent insights replace the “black box” of Google’s reporting.
• Operational Efficiency: Automation reduces manual effort and improves campaign responsiveness.
• Expert Guidance: Includes onboarding, tailored campaign setup, hands-on training, and ongoing strategic consulting.
• Proven Results: Clients report significant revenue and profit increases, including +39% for LOOKFANTASTIC and +57% for Shade Station.