SmartProposal helps advertising teams create strategic, data-driven, multi-tactic proposals in minutes. Backed by over ten years of sales data on millions of ads, the platform recommends high-performing omnichannel strategies and automatically generates polished sales proposals. It uses real-time campaign performance and user behavior data from millions of local and national media campaigns to tailor recommendations, optimize reach across channels, and deliver goal-based plans. Proposals become executable plans—once a client approves, they can be launched as insertion orders with a few clicks.

The solution integrates with CampaignHub to convert approvals into automated fulfillment, enabling multi-tactic, omnichannel campaigns to launch quickly after client consent. Beautiful proposals are made easy through customizable templates and branding, with a reusable template library and market-specific branding. Frequence and Madhive frame SmartProposal as an all-in-one platform for planning, targeting, and measuring campaigns for local advertising agencies and media sellers, backed by years of sales data and proven results, including a case where a leading cable provider achieved a 20% increase in average deal size, 35% increase in booked revenue, and a 3x rise in omnichannel revenue.

Features & Benefits

• Data-driven omnichannel recommendations: Leverages years of sales data across millions of ads to propose high-performing strategies for local and national campaigns.
• Automated, executable proposals: Generates client-ready proposals and converts them into insertion orders with a few clicks.
• Template library & branding control: Plug in presentation templates with custom branding, or use an existing, highly customizable library by market.
• Integrated workflow & fulfillment: Connected to CampaignHub to convert approvals into automatic fulfillment and launch campaigns quickly.