SmartMarket is a comprehensive location analytics and intelligence solution designed to empower businesses with data-driven decision-making for strategic optimization and expansion. It revolutionizes how organizations approach their growth by enabling them to rationalize new and existing store strategies. The solution provides a clear visualization of a business's digital footprint across geographical areas, helping identify and address any gaps in market presence. SmartMarket achieves this by combining diverse datasets, including demographic, business, lifestyle, spending, and census data, with advanced map-based analytics. This integrated approach allows users to identify potential new locations, analyze footfall patterns at various sites, determine the spending capability of target populations, and strategically analyze marketplaces to inform decisions on where to expand or reduce operations. Ultimately, SmartMarket helps businesses expand harmoniously and efficiently by leveraging precise geospatial insights.

Features & Benefits

• Identify Potential Locations
  • Helps with business expansion by providing data required to identify potential locations.
• Combine Different Datasets
  • Combines demographic, business, lifestyle, spending, and census data with map-based analytics.
• Demographic Data
  • Leverage the demographic break-up of areas for targeted insights.
• Make Business Decisions
  • Analyze footfall at any place to make informed business decisions.
• Determine Spending Capability
  • Find out the spending capability of people in designated areas.
• Analyze Marketplace
  • Analyze marketplaces to see where to expand or reduce operations.