
SmartlookSmartlook (now part of Cisco)
Smartlook is a product analytics platform that helps businesses understand user behavior on websites and mobile apps. It combines quantitative and qualitative data to reveal the “why” behind user actions, enabling teams to improve user experience, boost conversions, and build better digital products.
Vendor
Smartlook (now part of Cisco)
Company Website



Product details
Smartlook
Smartlook is a powerful product analytics platform that combines quantitative and qualitative data to help businesses understand user behavior on websites and mobile apps. It enables teams to visualize user journeys, identify friction points, and optimize digital experiences without relying heavily on developers.
Features
- Session Recordings: Watch real user sessions to understand behavior, identify bugs, and improve UX.
- Heatmaps: Visualize where users click, scroll, and interact most on your pages.
- Event Tracking: Track specific user actions (e.g., clicks, form submissions) without coding.
- Funnels: Analyze conversion paths and identify where users drop off.
- Behavior Flows: See how users navigate through your site or app.
- Crash Reports: Replay sessions leading up to crashes to diagnose issues quickly.
- Privacy-first SDKs: Automatically mask sensitive data like passwords and personal information.
- Integrations: Connect with over 50 tools including Google Analytics, Slack, and HubSpot.
Benefits
- Holistic Insights: Combines numbers with visual context to explain why users behave a certain way.
- Fast Setup: Easy to implement on both web and mobile platforms.
- Developer-Friendly: Minimal coding required for setup and event tracking.
- Improved UX & Conversion: Identify and fix usability issues that impact performance.
- Scalable for Teams: Designed for product managers, marketers, UX designers, and developers alike.