SmartGaze: AI powered coding for efficient Eye Tracking

A truly automated solution for gaze-coding for physical eye tracking exercises. Reduce research turnaround time, save cost and free yourself from the hassles of manual coding.

Use Cases

Package Design Testing

Cases for refining package designs, findability levels

Shopper Research

Cases for in-store Research: Campaign Effectiveness, brand valuation and POP Material etc.

User Experience Research

Cases for User interface and digital advertising testing with wearable eyeglasses.

Features

Heatmaps

Get the distribution of attention with a color coded heatmap.

Eye Tracking Metrics

Heatmaps of AOIs: TTFF, Time Spent, Fixations, Ratio, Re-visitors, Revisits

AOIs

Define AOIs and reveal their attention results.

Data Export

Export the data for custom analytics.

Gaze Plot

Get the final view of the respondent’s path and fixations.

Put Markers

Mark important happenings during data collection to facilitate the analysis.