SmartDX is a cookie-independent customer experience platform designed to identify individual audience members across devices, map cross-device journeys, and deliver contextual omnichannel interactions. It uses advanced device fingerprinting and AI-driven identification to move beyond cookies, reducing delays in responses and improving the consistency of customer journeys.

The platform is platform- and device-agnostic, supporting most channels and ensuring segment-of-one tracking across boundaries. The lightweight Smart Link and one-line SDK minimize footprint while enabling comprehensive end-to-end tracking across owned, earned, and paid media. Rich insights into audience propensities, ROI attribution, and journey analytics help teams optimize experiences and measure impact.

Features & Benefits

• Cookie-independent identity: Substitute cookies with advanced device fingerprinting and AI-driven identification to reduce latency and improve match accuracy.
• Platform- and device-agnostic tracking: Works across platforms and devices, enabling segment-of-one tracking across channels.
• End-to-end journey tracking: Tracks end-to-end journeys by embedding a Smart Link in media and installing the one-line SDK on websites/apps to capture, identify, augment, contextualize, and attribute interactions.
• Rich insights & attribution: Gathers audience propensities, ROI attribution, and journey analytics to inform optimization.
• Efficient footprint: Smart Link is concise and the one-line SDK minimizes digital footprint and maintenance.
• Individually generated: Individually generated for every audience member, enabling segment-of-one tracking and personalized communications.