Smart Targeting: Real Estate Farming with AI

Get more seller leads and dominate your real estate farm with the help of AI and automated marketing solutions! What if you could speak with potential sellers even before your competitors know they're ready to list? Smart Targeting uses predictive algorithms, data analytics and automated marketing to help put you in front of your next seller.

Improve your farming & marketing ROI It’s tough knowing who your target audience is in your real estate farm. So, you spend 95% of your budget mass marketing to people that aren’t going to sell soon in hopes of finding a few potential sellers. But what if you could consistently get in front of the top 20% of households most likely to sell in the next 12 months? With 82% of sellers listing with the first agent they speak to1, you’d grow your listing pipeline and save time and money.

AI determines who’s likely to sell Define your real estate farm and a powerful predictive marketing system then analyzes data and local market trends on every home in the area to identify the triggers that lead to people selling their home. Everyone that’s listed in the last 20 years and 2000 attributes are analyzed to see what they had in common. And from that AI determines why people have listed in the past to predict what’s going to happen today.

Personalized multi-channel marketing Once the top 20% of homeowners likely to list soon is determined, a marketing campaign kicks in to get your brand consistently in front of your top prospects. All the marketing is done for you, including online ads, email marketing, postcards and handwritten letters. With this consistent and varied approach to marketing, you’ll rest easy knowing your brand is in front of the right people.

Automate follow-up for leads When leads inevitably start to respond to your marketing, they’ll be directed to landing pages designed to convert seller leads. Once they submit their contact info, they’ll receive a comparative market analysis (CMA) and monthly local trends to move them through your pipeline.

Get more listings & commissions Put up more For Sale signs with Smart Targeting. You’ll spend less time chasing down unlikely deals and more time talking to real potential sellers and filling your listing pipeline. So you can focus on what you do best—building relationships and helping people buy/sell their largest asset.

Features

• AI-Powered Predictive Analytics: Analyzes 2,000+ attributes and 20 years of data to predict seller behavior.
• Custom Farm Area Selection: Define your farm by zip code, polygon, or circle to target specific neighborhoods.
• Automated Multi-Channel Marketing: Includes Facebook ads, email, postcards, and handwritten letters.
• Lead Conversion Tools: Directs leads to landing pages with CMAs and local market reports to nurture interest.
• Smart Follow-Up Alerts: Notifies agents of new leads and prioritizes daily outreach for maximum efficiency.