Overview

Smart RM is an AI-driven solution designed to empower Relationship Managers (RMs) by providing them with the tools and insights needed to enhance customer engagement, increase productivity, and drive revenue growth. By leveraging AI and machine learning, Smart RM personalizes the RM's daily tasks, prioritizes customer interactions, and delivers real-time intelligence, enabling them to have more meaningful and effective conversations. The platform aims to bridge channel gaps, increase engagement activities, and lower the cost to serve, ultimately maximizing customer lifetime value. Smart RM helps RMs understand their customers in under 100 seconds with a complete portfolio view across product lines and holdings, real-time intelligence on customer activity, and income analysis.

Features

• AI-Driven Task Prioritization: AI/ML models analyze tasks, meetings, and activities based on relevance, urgency, and business logic to suggest work priorities to RMs. This helps RMs focus on the most critical activities, increasing productivity and reducing stress.
• Personalized Day Plan: RMs receive a personalized day plan with priority tasks derived from real-time customer events, profiles, actions, and transactions.
• Real-Time Customer Insights: Provides a complete portfolio view across product lines and holdings, including real-time intelligence on customer activity such as transactions, cases, spend patterns, and income analysis.
• Conversation Starter Cards: Personalizes conversations with AI-driven, real-time signals harvested from customer actions and behavioral insights, enabling RMs to build deeper relationships.
• Advanced Playbook Designer: Offers a drag-and-drop interface to create automated and context-driven playbooks for sales and service scenarios, automating sequential engagement steps.
• Straight Through Processing (STP): Simplifies complex customer requests with easy clicks, enabling STP across processes like address updates and EMI cycle changes.
• Performance Tracking: Strategy-driven models simplify target vs. achievement tracking, allowing RMs to monitor performance metrics against predefined targets and quotas.
• Coordinated Campaigns: Enables the creation and execution of voice and non-voice campaigns across all channels, including call centers, WhatsApp, websites, digital journeys, Google Business Messenger, and Facebook.

Benefits

• Increased RM productivity and reduced stress
• Improved customer engagement and deeper relationships
• Enhanced revenue growth and profitability
• Streamlined customer service processes
• Better-coordinated and more effective marketing campaigns
• Faster multi-country rollout on a multi-tenant architecture