Smart Engage by Hyperface is a cloud-based engagement platform designed for banks and fintechs to drive credit card adoption, usage, and loyalty through hyper-personalized experiences. The system automates customer segmentation, delivers targeted nudges, and manages real-time rewards and benefits, all from a unified dashboard. It leverages Smart Tags™ to dynamically create and refresh customer cohorts based on demographic, behavioral, and transactional data, enabling issuers to personalize offers and communications at scale. The platform supports plug-and-play integration with ecosystem partners, allowing issuers to aggregate and deliver benefits such as lounge access, vouchers, and OTT subscriptions. End-to-end automation reduces operational overhead, while robust analytics and audit trails ensure transparency and compliance. Smart Engage is designed to optimize customer engagement, streamline program management, and accelerate go-to-market for new card features and campaigns.

Key Features

Smart Tags™ Automated customer cohort creation and management.

• Segment users by demography, activity, and propensity
• Instantly unlock and refresh cohorts based on rules

Smart Nudges Automated, personalized prompts for customer actions.

• Activation nudges (PIN setup, card controls, tokenization)
• Cross-sell and upsell nudges (e.g., forex card, EMI conversion)
• Multi-channel event completion nudges

Unified Partner Benefits Aggregate and deliver benefits from multiple partners.

• Lounge access, vouchers, golf, OTT subscriptions, rewards
• Plug-and-play integration for fast deployment

Real-time Rewards & Analytics Instant delivery and tracking of rewards and campaign performance.

• Real-time cashback and milestone rewards
• Live campaign analytics and optimization

End-to-End Automation Automates segmentation, offer delivery, and audit.

• Zero manual intervention in offer processes
• Role-based access control and Maker-Checker for compliance

Benefits

Enhanced Customer Engagement Drives card adoption and usage through personalized experiences.

• Timely, relevant nudges increase activation and spend
• Gamified milestone tracking boosts loyalty

Operational Efficiency Reduces manual workload and errors.

• Automated segmentation and delivery
• Streamlined campaign management

Accelerated Go-to-Market Speeds up launch of new features and benefits.

• Plug-and-play partner integrations
• Rapid cohort and campaign setup

Improved Compliance and Transparency Ensures secure, auditable program management.

• Robust audit trails
• Role-based access controls