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Advertising platform for mobile, CTV, and DOOH channels with advanced targeting and campaign management.

Vendor

Vendor

Verve Group

Company Website

Company Website

Product details

Smaato is a cutting-edge advertising platform that connects advertisers and publishers across various channels, including mobile, connected TV (CTV), and digital out-of-home (DOOH). It provides a robust ecosystem for buying and monetizing advertising, focusing on privacy and measurable results. The platform is designed to maximize revenue for publishers while delivering targeted campaigns for advertisers.

Key Features

Audience Targeting

  • Utilizes behavioral data and third-party vendors to create targeted audience profiles.
  • Supports both ID and ID-less targeting environments.

Campaign Management

  • Offers tools for managing ad campaigns across multiple channels.
  • Includes features for cross-channel attribution and ROI tracking.

Display Ad Management

  • Manages display ads across various formats, including interstitials, video, and native ads.
  • Ensures brand-safe inventory across thousands of apps.

Real-Time Analytics

  • Provides real-time insights into campaign performance.
  • Supports engagement analytics and conversion tracking.

Personalization

  • Allows for personalized ad experiences based on user behavior and interests.
  • Includes geotargeting capabilities for location-based advertising.

Third-Party Integrations

  • Supports integration with leading mediation and bidding platforms.
  • Ensures pricing efficiency and transparency over ad placements.

Benefits

Enhanced Targeting

  • Offers precise audience targeting, improving campaign effectiveness.
  • Supports both ID and ID-less environments for future-proofed advertising.

Increased Revenue

  • Maximizes revenue for publishers through better fill rates and CPMs.
  • Provides measurable results for advertisers, ensuring ROI.

Privacy Compliance

  • Ensures privacy-focused advertising solutions, adhering to strict privacy requirements.
  • Supports responsible advertising practices.