Sitefinity Insight is a customer data platform designed to provide businesses with a comprehensive understanding of customer behavior and interactions. It consolidates data from various online, offline, and third-party sources to build complete customer profiles. The platform enables tracking and personalization of customer journeys across multiple channels, filtering out biased data for more accurate insights. With features like chatbot interaction analysis, traffic filtering, and integration capabilities via SDKs and Google Tag Manager templates, it empowers marketers to optimize their st...
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Sitefinity Insight is a customer data platform that captures and integrates data from diverse sources to create unified customer profiles, enabling personalized customer journeys and actionable insights.
Key Features
Data Capture Consolidates customer data from multiple sources.
- Import data from online, offline, and third-party systems.
- Build complete customer profiles for better personalization.
Traffic Filtering Ensures accurate data by removing biases.
- Filters automated bot traffic.
- Excludes traffic from specific networks.
Integration Tools Facilitates seamless integration with external systems.
- Offers SDKs and Google Tag Manager templates.
- Supports custom application development.
Chatbot Interaction Analysis Evaluates the impact of chatbot interactions on customer journeys.
- Integrates with NativeChat for detailed interaction insights.
Benefits
Enhanced Customer Understanding Provides a unified view of customer interactions.
- Enables better targeting and personalization.
- Improves the overall customer experience.
Accurate Data Insights Delivers reliable analytics by filtering biased data.
- Enhances decision-making with precise information.
- Reduces noise from irrelevant traffic sources.
Streamlined Integration Simplifies the process of connecting external systems.
- Supports flexible application development.
- Ensures smooth data import and management.