Singular

Singular is a unified marketing analytics and attribution platform that empowers marketers to optimize performance across mobile, web, and other digital channels. It combines cost aggregation, fraud prevention, and cross-platform attribution to deliver accurate ROI insights and streamline campaign execution.

Features

• Cross-platform attribution including mobile, web, CTV, and console
• SKAdNetwork and deep linking support for iOS campaigns
• Cost aggregation from thousands of ad networks and platforms
• Fraud prevention with pre-attribution detection and rejection
• Marketing ETL for automated data pipelines to BI tools
• Creative analytics with asset-level performance insights
• Audience management and segmentation tools
• Partner integrations with full campaign and monetization data

Capabilities

• Measure and attribute user journeys across devices and platforms
• Unify marketing data into a single source of truth
• Automate data standardization and delivery to analytics environments
• Detect and block ad fraud before attribution occurs
• Customize attribution settings per channel and partner
• Visualize creative performance and optimize asset strategy
• Enable granular ROI analysis at campaign, keyword, and publisher level

Benefits

• Gain complete visibility into marketing performance and ROI
• Save time by automating data collection and reporting
• Improve decision-making with accurate, real-time insights
• Protect ad budgets from fraud and misattribution
• Enhance collaboration across marketing and analytics teams
• Accelerate growth through smarter, data-driven campaign optimization