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Simpleview CRM is a cloud-based customer relationship management platform tailored specifically for Destination Marketing Organizations (DMOs). It serves as a centralized hub for managing partner relationships, group sales, marketing automation, event servicing, and reporting. With deep integrations and customizable workflows, it empowers DMOs to streamline operations, enhance collaboration, and drive tourism growth.

Vendor

Vendor

Simpleview, part of Granicus

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Product details

Simpleview CRM

Simpleview CRM is a cloud-based customer relationship management platform tailored specifically for Destination Marketing Organizations (DMOs). It serves as a centralized hub for managing partner relationships, group sales, marketing automation, event servicing, and reporting. With deep integrations and customizable workflows, it empowers DMOs to streamline operations, enhance collaboration, and drive tourism growth.

Features

  • Web-based partner portal for collaboration and campaign participation
  • Integration with over 20 third-party tools and 12 Simpleview products
  • Automated reporting, dashboards, and sales forecasting
  • Lead tracking, bid preparation, and event servicing tools
  • Customizable user dashboards and form layouts
  • Document management with Office 365 integration
  • Calendar and task management with reminders and notifications
  • GDPR, CASL, and CCPA compliance

Capabilities

  • Centralized management of destination operations and stakeholder engagement
  • Seamless integration with CMS, marketing automation, and booking tools
  • Real-time data insights for sales, marketing, and event performance
  • Scalable workflows for small towns to large cities
  • Efficient onboarding and campaign enrollment via Marketplace
  • Enhanced transparency and communication with partner venues
  • Customizable UI built with Google’s Material Design
  • Global usability with multilingual support

Benefits

  • Boosts productivity through automation and centralized data
  • Improves partner collaboration and stakeholder visibility
  • Enhances decision-making with robust analytics and reporting
  • Reduces operational complexity with integrated tools
  • Supports strategic growth through targeted sales and marketing
  • Enables efficient campaign execution and member management
  • Provides ongoing training, support, and certification
  • Future-proofs destination management with scalable architecture.