The Showpad Enablement Operating System® (eOS) is designed to empower Sales and Marketing teams by providing a flexible and comprehensive platform for sales enablement. It addresses a wide array of foundational enablement challenges through an ever-growing library of powerful applications, allowing organizations to transform their go-to-market strategy into a true competitive differentiator. Showpad eOS acts as a world-leading solution that aligns Sales and Marketing around impactful content and powerful training, enabling sellers to effectively engage with today's buyers and generate the crucial insights needed for continuous improvement in conversion rates. The platform establishes a single source of content-focused truth, which both sellers and marketers can leverage for self-education and enhanced buyer engagement. Its engagement applications create a flexible foundation for impactful buyer interactions, while integrated training and coaching tools foster informed, upskilled, and trusted advising teams. These combined resources prioritize seller success, offering revenue teams a rich, reliable, and always accessible home base that caters to the unique go-to-market needs of various industries and customer engagement models. Customers typically experience significant benefits, including an average time-to-value of 6 weeks, a 10% increase in sales productivity, 25% greater marketing ROI, 25% reduced onboarding time, 40% more cross-sells and upsells, and 30% less time spent on administrative tasks.

Features & Benefits

• Sales Content Management
  • Enables revenue teams to operate from and align around a single source of truth for all sales content (assets, knowledge, and insights), thereby improving content relevance and quality for buyers. It facilitates the creation of a curated one-stop-shop for easy finding, managing, and distributing high-impact content at scale, tailored to individual buyer needs, and ensures content quality through better visibility, direct feedback, and actionable insights.
• Seller Effectiveness
  • Provides sellers with the necessary tools, knowledge, and best practices to position themselves as trusted advisors to today's larger, more demanding buying teams. This includes scalable training and coaching programs that build and deliver insights-driven, repeatable onboarding and continuous learning. It also offers guided selling capabilities, ensuring sellers are prepared for any situation by surfacing the right content for every stage of the buyer journey, enabling quick pivots and relevant information.
• Buyer Engagement
  • Elevates every interaction and accelerates deal closures through a unified platform where sellers and buyers can collaborate and co-create. It enables sellers to interact with buyers using personalized and branded communication channels, fostering real-time engagement and helping them become trusted advisors to stakeholders in diverse buying teams.
• Analytics & Insights
  • Delivers data-led insights throughout seller and buyer journeys, transforming engagement learnings into improved content strategies, more relevant content, targeted coaching, tailored engagements, and greater ROI. This includes content analytics to optimize strategy, seller analytics to link training to performance and leverage best practices, and engagement analytics to understand buyer levels, tailor conversations, and move deals forward faster.